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Harvey Nichols Joins the NFT Bandwagon: Ranging From HK$5,000 to a Cool Million 
With the launch of the HN NFT Vault, Harvey Nichols becomes one of the first few major luxury department store globally to offer a curated selection of NFTs
BY P.Ramakrishnan  |  April 28, 2022
2 Minute Read
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Harvey Nichols launched its NFT retail concept space, HN NFT Vault, at its Pacific Place store in Hong Kong, in April earlier this year.

Offering a curated selection of NFTs from top blue-chip projects, the latest artist and brand collabs for exploration and sale, their impressive roster includes CryptoPunks, Bored Ape Yacht Club, CloneX x Takashi Murakami, Azuki and Doodles.  

For those dipping their toes into the vast unknown of Metaverse, they offer a seamless purchasing journey, where both cryptocurrency and credit card payments are accepted. The majority of NFTs in the collection are exclusively available for purchase at the HN NFT Vault only. Allowing anyone-especially those with no prior experience with NFTs or cryptocurrencies-to plunge into this meta world, newcomers can learn more about the space. Each NFT can also be purchased with a “cold wallet”, where the NFT purchased can be securely stored.

Gucci Grail Ape
Photo courtesy Harvey Nichols

This marks the first luxury fashion retailer in Hong Kong to offer convenient, swift and, perhaps most importantly, secure transactions for NFT purchases. Only NFTs from select reputable projects will be accepted and all such NFTs are first vetted by Harvey Nichols before being showcased at the space for sale. 

Through the space, customers and other collectors will also be able to create and purchase apparel based on their NFTs, and bring their digital art pieces to life. 

Through the new space, Harvey Nichols aims to make NFTs more accessible to a broader audience by featuring a range of NFTs from some of the most successful projects globally available for in-store exploration and purchase. The collection is curated to cater to both first-time buyers and NFT experts, with prices ranging from HK$5,000 to digital assets over HK$1,000,000.