Giuseppe Cipriani is betting that Uruguay’s Punta del Este—long a secluded playground for A-listers from Shakira and Leonardo DiCaprio—is ready for an upgrade. The hospitality magnate has launched US sales for Cipriani Punta del Este Resort, Residences & Casino, a US$600 million (approximately HK$4.66 billion) oceanfront development representing the largest investment in the city’s history. Robb Report has the exclusive on the launch, providing American buyers first access to one of South America’s most ambitious luxury residential projects.

Designed by the late Uruguayan-born architect Rafael Viñoly, the spread will include three towers along the coast, including South America’s second-tallest. Phase one, set for completion in 2026, will introduce a Monte Carlo-style casino, upscale dining and entertainment venues, a 27,000-square-foot event space, and a private beach club. The historic San Rafael Hotel, a local landmark, will also undergo a reconstruction as part of the resort. The first residential tower scheduled for delivery in 2028.

Punta del Este, often likened to a blend of Hamptons exclusivity and Miami Beach-style high rises, has long drawn the continent’s wealthy with its sun, privacy, and political stability. In the wake of the pandemic, the city has seen a surge of international buyers—from the US, Europe, and across South America—attracted by favourable tax policies and Uruguay’s growing reputation as an investor-friendly haven amid widespread economic uncertainty.

International interest has been strong. One of the three penthouses within the development has already sold for US$17.1 million (approximately HK$132.95 million) to a European buyer, signalling demand for Cipriani’s combination of design, location, and brand heritage. US buyers now have the opportunity to purchase residences starting at US$1.9 million (approximately HK$14.76 million), marking the first time Cipriani Punta del Este has opened its doors to the American market.

The residences were conceived by interior architect Hassen Balut. Units are designed to maximise ocean views, with 11-foot floor-to-ceiling windows and sliding doors that frame panoramas of Playa Brava and Playa Mansa. The half- and full-floor homes also feature scenic private terraces. Each residence includes custom kitchens with Wolf and Sub-Zero appliances, Neolith countertops, Italian cabinetry, backlit mirrors, and smart interfaces controlling concierge, valet, and security services. You can also expect marble floors throughout the kitchens and bathrooms.

The Cipriani brand brings nearly a century of history to the project. Founded in 1931 with the opening of Harry’s Bar in Venice, the family-owned company has since expanded into residential and luxury hotels, private membership clubs, and resorts globally, including Cipriani Residences in Miami. The US sales launch marks a new chapter for Punta del Este, connecting American buyers with one of South America’s most prominent luxury coastal developments and cementing Cipriani’s footprint in the region.

Click here to see more photos of these new residences in Uruguay.