When Kristian Teär was appointed CEO of Bang & Olufsen, he knew he was joining a fan-favourite technological behemoth. Bang & Olufsen means something special—much more than its technical wizardry, the polished perfection, and the aesthetic value of products that have a cult following. Teär has the privilege of directing a company that began so humbly back in 1925, and the brand doesn’t have customers as much as it has devoted fans. In this digital exclusive with Robb Report Hong Kong, for our regular video column, Leaders in Luxury, Teär discusses how experience, trial, and error brought the company to where it is today.
Video by Chris Yau