Luxury jewellery retailer Tiffany & Co. unveiled its latest store in Hong Kong among a handful of stars as its brand ambassador, actor-singer Hsu Kuang-han, arrived to the cut the ribbon and toast the new venue. With golden bubbles in hand and diamonds across his nape, the jewel-studded celebrity led the way into the new Tiffany location in Pacific Place shopping mall, filled with a treasure trove of the maison’s latest accessories.
In line with Pacific Place’s millionaire’s row, the square peg fits right in among Cartier, Van Cleef & Arpels, and Mikimoto (within Harvey Nichols), which are all nearby if not next door. For those familiar with Tiffany and Co.’s aesthetics, there are some inherent changes in the design, theme, artwork, and display of the new boutique—it takes a leaf out of the iconic New York flagship, which was the topic du jour last April.
Less than a year ago, Tiffany’s famed New York store on 727 Fifth Avenue reopened after a complete overhaul—yes, that very storefront made even more famous courtesy of Audrey Hepburn in Breakfast at Tiffany’s. Grand in scope and grandeur in vision, the general consensus was universally positive, and the sparkling new look, décor, and interiors—extended by three floors—received giddy praise on social media and the fashion press.
Even more importantly, it also drove a steady incline in sales. According to Rapaport , “LVMH saw revenue from [jewellery] and watches rise 11 [per cent] in the first half of 2023, buoyed by ‘excellent momentum’ from the reopening of the Tiffany & Co. flagship store in New York.” Clearly, the jewellery brand is doing well and the company is optimistic in its outlook as change is afoot across the board—especially in our corner of the world.
Tiffany & Co. has been busy adding new addresses in Asia; the inauguration of its flagship store in Macau, within the Four Seasons complex, was held with great fanfare, which itself came on the heels of the company’s recent launch at the Wynn Palace, also in Macau. Its opening in Pacific Place in Hong Kong is another addition in the treasure trove of Tiffany’s lengthening address book, which includes over 300 retail outlets around the globe.
Tiffany’s new store in Hong Kong echoes the flagship (known simply as Landmark) in subtle ways. Inspired by Tiffany & Co.’s intricate homeware from the 1800s, the façade is designed by legendary architect Peter Marino, who did not sway away from the house’s rich heritage. A new diamond vitrine design embodies Tiffany’s modern aesthetic, but with classic, circular structures to showcase the coveted accessories. On beautiful display is the latest collection and a wide array of rings in Tiffany blue boxes. One of the standout pieces that has to be seen in person is the Bird on a Rock brooch by Jean Schlumberger, a notable addition to last year’s Best in Jewellery list; it is a beautiful creation in platinum and yellow gold with a staggering fancy intense yellow diamond, surrounded by white diamonds and a pink sapphire.
Filled with unobtrusive art and Instagram-friendly spots, there’s also a private room for discreet VIPs to sip champagne and cherry-pick their selections.
Shop 322–323, Level 3, 88 Queensway, Admiralty, Hong Kong
Tel: (+852) 2918 9992
All images courtesy of Tiffany & Co.
