For some time now, branded residences by household names like Armani and Fendi have attracted those with a lust for designer luxury. Car makers have entered the real estate market, too, with unique offerings by Bugatti and Bentley as well as Porsche Design, which has launched residential towers in Stuttgart, Germany, and Miami, Florida. The German lifestyle brand, founded by Ferdinand Alexander Porsche, creator of the iconic Porsche 911, now has plans to take their real estate endeavours to Asia.
On Tuesday, the company unveiled it’s third real estate development, a collaboration with Ananda Development, a Thailand-based developer, to introduce the Porsche Design Tower Bangkok. Construction on the 21-story tower begins next year and is set to wrap by the end of 2028. The ultra-luxury condo will be located on Sukhumvit 38, one of the most prestigious addresses in Bangkok.
Image courtesy of Porsche Design
“The Porsche Design Tower Bangkok is the next big thing for Porsche in Southeast Asia,” says Lutz Meschke, deputy chairman of the executive board at Porsche AG, in a statement. The region is becoming increasingly important for us, which is highlighted by major events taking place here these days. To name just one example: in January we celebrated the world premiere of the new all-electric Macan in Singapore.”
The tower’s striking design, as seen in renderings, is inspired by the kinetic movement of the 911 Targa roof mechanism, according to a press release. Its exposed pedestal structure, called “X-Frame,” takes cues from the design of the auto brand’s Mission R concept car and its exoskeleton structured to create a unique entry experience. A vibrant red light strip crowns the building, mirroring light displays on Porsche’s iconic sports cars.
Image courtesy of Porsche Design
The tower will house 22 exclusive duplex and quadplex “Sky Villas,” aimed at attracting “ultra-high net-worth individuals,” according to a press release. The abodes will range from 5,651 to 12,217 square feet, with a price range of US$15 million to US$40 million (HK$116.9 million to HK$311.9 million). Owners can expect to find luxury furnishings and high-end appliances throughout the residences and the building that evoke the car company’s commitment to elegance, power, and flawless craftsmanship.
The complex’s many amenities will include an 82-foot-long swimming pool, fitness centre, spa, social lounge, and a luxury garage with “passion spaces,” similar to showrooms, that can be tailored to the individual liking of residents. Upscale restaurants and shopping malls are located nearby for a variety of entertainment options. Visit pdtowerbangkok.com for more details.
Click here for additional renderings.
