Over the past few weeks, whisky collectors, connoisseurs, and the curious have been part of a fine whisky experience, launched on a luxury yacht in Monaco, at an all-villa resort in Singapore, and at one of the swishest clubs in Hong Kong (where we at Robb Report Hong Kong were the only press invited to the event). How could we possibly say no?

Particularly to the familiar charms of James Mackay—no stranger to Hong Kong—who may have left our post-typhoon-Wipha-whipped shores years ago for the bucolic adventures of village life in Edinburgh, but the city’s gritty fibres remain in his arteries.

Mackay, a rare whisky and fine spirits specialist with three decades of independent consultancy and positions with industry leaders, is an easily recognised and award-winning figure. He once had a popular drinks column in Hong Kong when he was a resident. His in-depth features read like a friend explaining the glories of vine, wine, wood, and cask as he took more than a passing interest in the exquisite drinks that arrived in the city. He left some time ago but stayed in the news: In 2022, he was made a Keeper of the Quaich, a lifetime honour recognising outstanding contributions to the Scotch whisky industry, and in 2023, he became a Liveryman of the Worshipful Company of Distillers.

But Hong Kong is like a habit he can’t break, so he returns with a bag of tricks and trinkets—or rather, what looks like a trunk fully furnished with armour, but within its protective, sponge-cast interior lies the rarest liquids of amber and gold. He wheels into view and unloads three of the finest whiskies known to cask and country. We sampled Macallan 1993 Artisan Cask, Bowmore 2004 Artisan Cask, and “Ancient Alba” 1972 Artisan Cask while Mackay expounded the raison d’être of Artisan Casks and how it all came to be.

Artisan Casks was launched by the Artisanal Spirits Company, and it’s an exquisite new private cask programme that offers discerning individuals the opportunity to acquire a selection of exceptional, aged Scotch whisky casks, each with a story as rich as the liquid it holds. It is not about owning one bottle, but an entire fleet, and this initiative is not merely a purchasing opportunity—it is an invitation to immerse oneself in the intricate artistry and heritage of whisky, joining an elite club of like-minded individuals who prize exclusivity, experience, and erudition—well, not exactly in that order—and in having their name and indeed legacy imprinted for posterity, one bottle at a time. Apart from the art of procuring, there’s the F-word that doesn’t often percolate in the refined circles of connoisseurship: fun.

Owning these casks is, quite frankly, for ultra-high-net-worth individuals, the one percent who are looking for something beyond a rare bottle at auction. Artisan Casks epitomises the artisanal spirit of whisky production, allowing connoisseurs to appreciate the meticulous craftsmanship that defines this revered spirit. Each cask, aged a minimum of 20 years, is primed for immediate bottling but also offers the potential for further maturation, tailored to individual preferences in consultation with the company’s expert whisky-makers.

Each year, only a limited number of casks will be made available, with this inaugural selection featuring illustrious names such as Laphroaig, The Macallan, Mortlach, and Bowmore. Prices for these exquisite offerings range from £50,000 (approximately HK$530,615) to £600,000 (HK$6.36 million), reflecting the cask’s age, provenance, and size, ensuring that each acquisition is as unique as the whisky it contains.

As mentioned, the programme was unveiled to a select audience at the Presidential Villa at Raffles on Sentosa in Singapore, marking the Asia launch after a spectacular debut aboard the 125-year-old classic sailing yacht, The Black Swan, in Monaco. For good measure, we had the exclusive first look under the aegis of Club Bâtard. Further events are slated for New York and Dubai, indicating global interest in this remarkable initiative.

At the helm of this innovative programme, Mackay, the newly appointed private client director for the Artisanal Spirits Company, brings a wealth of experience, having previously served as global private client director and head of rare & exceptional spirits for Diageo. His expertise is instrumental in guiding clients through the unique journey of cask ownership without delving into the tedious notions of numbers, return-on-investment figures, pie charts, or graphs to indicate the fiscal state of the owner’s prized portfolio. What can be discussed is quality and rarity—value, not cost. “[Artisan Casks] unites the core elements that make single malt Scotch whisky extraordinary: authentic craftsmanship, technical artistry, and unwavering attention to detail,” he says, articulating the essence of Artisan Casks. “Owning a cask is a once-in-a-lifetime opportunity that I am eager to share with fellow enthusiasts.”

The Artisanal Spirits Company prides itself on the individuality of each cask, underscoring a commitment to superior cask management and an artisanal vision. Its dedication to nurturing each cask ensures that it reaches the zenith of its potential, with regular assessments and meticulous attention to the interplay between spirit and wood. Whisky-makers meticulously select and pair each spirit with the appropriate wood, regularly monitoring its maturation to maintain a harmonious balance, often sourcing casks from the finest cooperages and sherry bodegas, ensuring that no expense is spared in the pursuit of excellence.

Cask owners will be welcomed into an elite circle, sharing an appreciation for the finest craftsmanship and lavish experiences. Collaborations with the company’s esteemed partners will allow them privileged access to some of the most celebrated distilleries in Scotland, exclusive bottlings, and invitations to private events, all designed to deepen their connection to whisky culture. Over the past four decades, the Artisanal Spirits Company has sourced an exceptional assortment of casks from more than 100 renowned single malt Scotch whisky distilleries, curating and selling limited-edition whiskies that celebrate craftsmanship and heritage. Housed in a state-of-the-art facility in Scotland, each cask is matured with the singular aim of achieving peak quality at bottling and the bespoke approach to cask care necessitates an unparalleled level of craftsmanship and precision.

Among the Artisan Casks being showcased are:
• The Macallan 1993 Artisan Cask No. #305118
• Bowmore 2004 Artisan Cask No. #161217
• Laphroaig 1998 Artisan Cask No. #151785
• Caol Ila 1992 Artisan Cask No. #180965
• Highland Park 2005 Artisan Cask No. #160821
• Mortlach 1991 Artisan Cask No. #304589
• Bunnahabhain 2004 Artisan Cask No. #903350
• Glen Grant 1994 Artisan Cask No. #305100

In addition to its cask programme, the Artisanal Spirits Company owns the Scotch Malt Whisky Society (SMWS), further enhancing its capability to provide some of the world’s finest whisky experiences through its beautifully appointed clubhouses in Edinburgh, Glasgow, and London. Artisan Casks is an entry into the world of whisky craftsmanship, inviting aficionados to partake in an extraordinary journey of flavour, artistry, and heritage.

For more information, visit artisanal-spirits.com.

All images courtesy of Artisan Casks.