As the Lunar New Year approaches, this is not just a time for celebration, but also for the most prestigious watchmakers in the world to unveil their exclusive, carefully crafted, limited-edition snake- and serpent-themed timepieces—an annual affair that we have come to embrace as artisans and craftspeople of note exercise their deft skillsets in creating absolutely striking (pun intended) timepieces.
Lunar New Year is always a special occasion in the world of luxury timepieces, with watchmakers unveiling exclusive designs that celebrate the rich symbolism of the Chinese zodiac. As the spotlight falls on the Year of the Wood Snake, precision meets artistry in a series of breathtaking creations. From intricate engravings to masterful enamel work, these watches embody not just a celebration of tradition but also a daring exploration of modern craftsmanship.
Franck Muller
Silhouette CX Snake
Paying homage to the transformative power of the snake, Franck Muller’s Silhouette CX Snake is a striking creation that blends serpentine allure with cutting-edge technical innovation. Its unmissable ophidian influence is complemented by the debut of the Silhouette CX case, making this piece an instant standout. With only 28 pieces available in Asia-Pacific, the watch promises to be as rare as it is captivating.
Breitling
Avenger B01 Chronograph 44 Cobra
Breitling’s latest release, the Avenger B01 Chronograph 44 Cobra, features a bold take on the Year of the Snake with a striking cobra motif, with just 200 pieces available. Find the hidden-in-plain-sight snake on the nine o’clock subdial, paired with a conspicuous yellow, black, and red colour scheme. A true statement of power with a perfect fusion of watchmaking mastery and striking design, this distinctive timepiece conveys both personality and prominence.
A. Lange & Söhne
Lange 1 Moon Phase
Not a snake in sight but nevertheless a special edition launched ahead of the Lunar New Year, we had to embrace this gorgeous release from A Lange & Söhne. Its unique design is such that the watch captures the spirit of the new year perfectly with its off-centre design—a Lange signature, based on the golden ratio—and moon-phase display. Imagine experiencing this masterpiece, where the moon-phase display unfolds before one’s eyes, with a celestial disc gracefully rotating every 24 hours.
IWC Schaffhausen
Portofino Automatic Moon Phase
IWC Schaffhausen celebrates the Lunar New Year with a limited-edition Portofino Automatic Moon Phase 37 Year of the Snake, available exclusively at the newly reopened boutique in IFC Mall in Hong Kong. Its 37 mm stainless-steel case is paired with a vibrant burgundy dial, symbolising the colour of fire, while the golden moon and stars create a stunning contrast. Limited to just 500 pieces, this elegant timepiece is a perfect fusion of tradition and sophistication for the festive season.
Hublot
Spirit of Big Bang Year of the Snake
Hublot’s Spirit of Big Bang Year of the Snake is a captivating tribute to the wisdom, transformation, and allure of the snake in the Chinese zodiac. Limited to just 88 pieces—a lucky number denoting good luck, fortune, and blessings in Chinese culture—this remarkable timepiece features an intricate, gold-plated snake integrated into the open dial. With the snake motif extending across the engraved bezel and strap, it flawlessly combines horological craftsmanship and artistic expression.
Parmigiani Fleurier
Tonda PF Xiali Chinese Calendar in Rose Gold
Parmigiani Fleurier’s intricate Tonda PF Xiali Chinese Calendar made waves as the first-ever mechanical watch capable of displaying the complexities of the complete Chinese calendar, seamlessly merging Swiss watchmaking with Chinese cultural heritage. Now available in rose gold, the timepiece celebrates the heritage, innovation, and artistry of Chinese history, and its powerful relationship with the cosmos.
Breguet
Classique 7145 Lunar New Year 2025
Breguet’s latest creation honours the elegance and enigmatic symbolism of the serpent, showcasing trademark artisanal mastery through a gold-engraved dial in bas-relief to transform the dial into a stunning miniature sculpture. Open-tipped hands and a delicate profile make this an instantly recognisable Breguet timepiece, revealing the depth and brilliance of the maison’s mastery and horological expertise.
Longines
Conquest Heritage Year of the Snake
Conquest Heritage gets a timely new appearance for the Year of the Snake. Chinese artist Wu Jian’an collaborated with Longines on this project to create a design appropriately dressed in red and gold. On the caseback, the intricate engraving shows a serpent holding a lingzhi mushroom in its mouth, symbolising longevity.
Jaeger-LeCoultre
Reverso Tribute Enamel “Snake”
Jaeger-LeCoultre is back with another instalment of its festive Lunar New Year timepiece series, a fine addition for collectors looking to complete the zodiac. Using hand-engraving and enamelling techniques, the Reverso Tribute Enamel “Snake” features a pink-gold case with Art Deco-inspired detailing. A coiled snake motif, enveloped by clouds, stands as the main highlight, powerfully projected off the black grand feu enamel background that has become a signature for the collection.
Harry Winston
Chinese New Year Automatic
Harry Winston observes the arrival of the Year of the Snake with a pair of extremely limited, 36 mm timepieces in 18-carat rose and white gold. Featuring a green-and-red colourway with a diamond-studded rose-gold case, and a blue-and-red colourway for the equally sparkling white-gold design, the mother-of-pearl dial is decorated with a lacquered snake and painted metal leaves, paired fittingly with a red leather strap.
Chaumet
Espiègleries Tresors d’Afrique
Not strictly a Lunar New Year watch, but certainly bearing a serpent motif, Chaumet’s Espiègleries Tresors d’Afrique celebrates Africa’s lush flora and fauna, highlighting the snake as the centrepiece of the dial. It features a golden snake set with brilliant-cut tsavorite garnets and yellow sapphires, decorated with enamel and enhanced with a yellow-gold frog and leaves, completing its vivid design.
Vacheron Constantin
The Legend of the Chinese Zodiac—Year of the Snake
In honour of its historic ties with China, Vacheron Constantin recently unveiled the latest addition to its Legend of the Chinese Zodiac series to herald the Year of the Snake. An annual exercise to commemorate Lunar New Year, the timepiece features an exquisite dial decoration crafted by a master artisan, who delicately applies enamel powder using a fine brush. Each layer of colour is fired at high temperatures to create a stunning gradient of hues from the centre to the edge.
