Lucid Motors may have finally figured out how to sell its EVs.

The California-based company just set its quarterly delivery record in a row, according to Tech Crunch. If that wasn’t impressive enough, the company has already bettered the number of vehicles it sold all of last year with three months left to go in 2024.

Lucid announced on Monday that it delivered 2,781 examples of its one and only model, the Air sedan (seen above), between the beginning of July and the end of September. Most automakers, including the leading EV leader, Tesla, don’t release concrete sales data, so delivery numbers are generally considered the closest approximation.

Not only does this figure represent an increase over the past two quarters—when Lucid delivered 1,967 and 2,394 units, respectively—but it’s a 91 per cent increase over the same period last year. It also puts total sales for 2024 at 7,142 units, which is significantly more than the 6,001 examples of the Air that were sold during the entirety of 2023. Manufacturer discounts—which averaged US$19,403 (HK$150,770) per vehicle for the third quarter, according to InsideEVs—likely played a big part in the increase.

Deliveries may have risen in the third quarter, but production fell 1,805 units, down from the 2,110 EVs that it built in the second quarter of the year. Lucid has previously said that it wants to build 9,000 examples of the Air in 2024, which means it will have to build more than 3,000 between now and the end of the year. That number, if it can be reached, would establish a new production record for the company.

There is still room for improvement—and a lot of it. Lucid may have set successive sales records each quarter of 2024, but it remains far from the sales pace that it promised when it went public in July 2021 through a SPAC deal. At the time, the automaker said it planned to build 20,000 examples of the Air per year. The company’s deliveries also can’t compete with Tesla’s total of 463,000 units.

Luckily, help is on the way. Lucid’s second model, the full-size Gravity, will go into production later this year. As other premium automakers like Bentley and Lucid can attest, introducing an SUV is a great way to increase sales performance. A third model, which will be a mid-size SUV, is expected to follow sometime in 2026.