You’d be hard pressed to miss Burberry’s TB Summer Monogram pop-up at Pacific Place in Hong Kong. To celebrate the evolution of the iconic British brand, a makeshift street made of architectural shapes, featuring confident colours to evoke the summer months, stands bold and tall in the centre of the mall.
While the Burberry store goes under refurbishment at Pacific Place, the pop-up is the only place that offers the latest collection, which unites two of Burberry’s icons to form a bold print that “symbolises a synergy of the past and present.”
The classic, some might say even iconic, check print merges with the TB Monogram – a motif introduced by Riccardo Tisci, who took the role of Chief Creative Officer in 2018, after a decade in Givenchy.
The new campaign features supermodel Gisele Bündchen (last year was Naomi Campbell), who reunites with her long-time friend and designer for a stunning series of portraits that will be splashed across media outlets in the coming weeks. The sneak-peek preview of the collection reveals bikinis, sweatshirts, bucket hats, shorts, poolside glamour with every imaginable accessory at hand.
The collection for men features a range of pieces including cotton gabardine trench coats, nylon hooded jackets, cotton shirts, swimwear.
The print is the talk of the town, Tisci created it in collaboration with English graphic artist Peter Saville. The unmissable print is most visible in the collection of designer “it” bags on display. An eye-catching Mini Monogram Print Quilted Lambskin Freya Tote and the Small Monogram Print Quilted Lambskin Lola Bag are already trending accessories on social media. Tisci’s accessories have always hit the mark, celebrity fans include singers (Dua Lipa, Blackpink’s Jisoo) to supermodels of all stripes.
The TB Summer Monogram pop-up lasts till the 15th of June at Pacific Place in Hong Kong.
