Lifestyle
Art-Forward Hotels Are Transforming the Guest Experience. Here are 4 Places to Check Out.
Hospitality meets the artistic eye at these eclectic properties in Europe.
BY Mary Gostelow  |  October 22, 2024
3 Minute Read
facebook-iconlinkedin-iconemail-iconprinter-icon
testing

Image courtesy of Four Seasons Hotel Firenze

Suite number 248 at Hotel De L‘Europe Amsterdam takes art in hotels to a new level. Thanks to the property’s close association with descendants of the artist, hotel MD Robert-Jan Woltering—one of the most creative and extroverted hoteliers in the industry—has worked with colleagues at the 97-room hotel to come up with a unique proposition. Stay in suite number 248 and you get a personalised welcome note from Vincent Van Gogh’s great-nephew Willem Van Gogh. Its living room is suitably sunflower-yellow, and decorations include the artist’s memorabilia. Study copies of his sketchbooks and try your own hand at drawing in his style, or however you like. Choose which authentic copy of a Van Gogh painting is your favourite and have it hanging in your temporary home, here in Amsterdam.

Hotel De L‘Europe Amsterdam, a newly anointed Leading Hotel of the World, is personally owned by descendants of another creative name, Fredy Heineken. If you’re really into Van Gogh, visit the Van Gogh Museum, a 22-minute over-canals walk from the hotel. You can also go from Amsterdam to London to see a Van Gogh exhibition at the National Gallery, now till 19 January 2025.

The 233-square-metre Della Gherardesca Royal Suite has trompe-l’oeil upper walls and ceiling frescoes.
Image courtesy of Four Seasons Hotel Firenze

At the Four Seasons Hotel Firenze, 15 minutes’ walk from the city’s duomo, you feel you are entirely ensconced in art. Part of the 116-room hotel is a conversion of the Palazzo della Gherardesca, built in 1430 by Lorenzo de Medici as a wedding gift for his sister, marrying into the Gherardesca family. Its 233-square-metre Della Gherardesca Royal Suite, for instance, has trompe-l’oeil upper walls and ceiling frescoes, and it takes your breath away.

Sir Antony Gormley’s Crouching Man is part of the Beaumont Hotel’s façade.
Image courtesy of The Beaumont Hotel

The Beaumont Hotel, in London’s Mayfair, is a 10-year-old hotel that evolved out of a 1926 vintage multi-storey carpark built exclusively for customers of the Selfridge’s department store, a couple of blocks north, on Oxford Street. Look up as you approach it to see a 25-foot-tall modern sculpture appearing to clutch the outside of one corner of the building. This is Crouching Man, by Sir Antony Gormley. Inside, the Antony Gormley Suite extends to the inside of the statue.

Le Magritte Bar & Terrace is named after the Belgian surrealist artist.
Image courtesy of The Beaumont Hotel

In general, the Thierry Despont-designed hotel is classical-with-edge: The name of the bar, Magritte, and the lounge, Gatsby’s, correctly indicate a considerable eclecticism—which, of course, is what art, in the plural sense, is all about. There are society portraits in the public areas, and bedrooms and corridors give hanging space to some of the 3,000 black-and-white photos of the famous—and infamous.

Image courtesy of Fairmont Golden Prague

Art lovers will be waiting, too, for the March 2025 opening of Fairmont Golden Prague on the bank of the Vitava river, a complete redo of the most famous Brutalist building in today’s Czech Republic. Built in 1974 as a hotel and monument to what could be done with unadorned concrete and glass, the style will be retained, but the hotel will also become a museum of art—ancient, modern, and exclusively Czech. It’s the private collection of one of the three local millionaires who own the hotel, and they have added an adjacent pair of glass cubes, the size of two-floor-high squash courts, for high-end retail opportunities. And fashion, as we all know, is, of course, also an art.