The Raging Bull shows no signs of slowing down any time soon.
Lamborghini announced that it set a new sales record after delivering well over 10,000 vehicles worldwide in 2024. That number easily beat the previous high mark, which was set just one year prior.
In total, Lamborghini delivered 10,687 vehicles globally in 2024. That figure is 6 percent higher than the total from 2023, which was the first year in which the Italian sports car maker sold more than 10,000 vehicles. The new record illustrates also just how much Lamborghini has managed to turn things around this century. The company spent much of the 1970s through ’90s on the verge of financial collapse, though its fortunes have been on an upward trajectory since it was taken over by Audi AG (which is owned by Volkswagen AG) just before the turn of the century.
Lamborghini didn’t provide a breakdown of its sales by vehicle. The company did claim that all three of its 2024 models—the Urus, Revuelto, and Huracán—recorded “balanced growth,” though. That would likely mean that the Urus deserves most of the credit for the record. The SUV has consistently been the brand’s best-selling model since its introduction as part of the 2018 model yearand accounted for 60 percent of its sales in 2023, the last year for which vehicle-specific delivery information was available. An updated hybrid version called the Urus SE debuted this past spring.
Lamborghini did provide sales numbers by macro-region, each of which also experienced growth in 2024. Leading the way, was Europe-Middle East-Africa region, where sales were up by 6 percent, to 4,227 units. In the Americas region, sales grew by 7 percent, as 3,712 units were moved, and in Asia-Pacific region sales increased by 3 percent, reaching 2,748 units.
There’s a chance things could be about to get even better for Lamborghini. As strong as last year’s sales numbers were, they don’t include the company’s latest car, the hybrid Temerario, which will replace the outgoing Huracán as the lineup’s third model in 2025. Deliveries of the Urus and Revuelto figure to hold steady, too, as both vehicles are sold out through 2026. A fourth model, expected to be the Lanzador electric grand tourer concept, will arrive before the end of the decade as well.
