Lifestyle
Leaders of Luxury: Don So, CEO of Humansa 
May 16, 2025
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For the latest edition of Leaders of Luxury, CEO of Humansa, Don So, emphasises his—ipso facto his company’s—focus on optimising health rather than simply preventing illness. With a background in technology and finance, he highlights the need for integrated health management, addressing issues like fragmentation and literacy in healthcare.

For this Robb Report Hong Kong digital exclusive, So unveils an inside look at Humansa as it aims to provide a holistic approach to longevity, combining medical expertise with lifestyle education and community support. Humansa targets various age groups, notably younger clients, and leverages technology, including AI, to enhance health outcomes. All this and so much more with the head of a company that ultimately seeks to empower individuals to enjoy life longer by prioritising their health and well-being—the ultimate luxury.

Video by Chris Yau.