Leaders of Luxury: Caroline Scheufele, Artistic Director and Co-President of Chopard
February 1, 2024

In the latest edition of Leaders of LuxuryRobb Report Hong Kong speaks with Caroline Scheufele, who needs little introduction among the glitterati. As the artistic director and co-president of Chopard, Scheufele juggles her double role with elegant ease, creating some of the most beautiful jewellery in the world and heading a global business empire with her family. During her visit to Hong Kong to unveil the newest Chopard store with some of Asia’s brightest stars, Scheufele reveals what luxury means to her, how she got the elusive Julia Roberts to star in a campaign, and which jewellery pieces she never, ever takes off. 

Video by Chris Yau.