When the press release landed in our offices, a literal squeal perforated the otherwise silent air in our neon-lit conference room. “Sarah Jessica Parker in Hong Kong,” said someone. The fashionable star in a city still under the aegis of government sanctioned quarantine and the strictest covid restrictions and rules on planet earth? How can this be.
“Not her, you fool, the SJP the shoes!” said the fashion savvy one and left us twiddling our thumbs. Oh!
So the newsflash is, as of Sept 1, in the year of our lord 2022, SJP by Sarah Jessica Parker is now available exclusively at Lane Crawford, much to the palpable and audible delight of her devoted fans. All 8.3 million of them on Instagram – slightly above the population of Hong Kong.
It needs to be stated that the character she essayed with award-winning, fashion loving, shoe-worshipping glee as Carrie Bradshaw in the iconic dramedy Sex And The City series is not the same as the person. The lines get blurred between the persona and the person when you step into the topic of designer footwear. They both love shoes. To the n’th degree.
The show both fetishized and normalised loving shoes, it was the tacit approval for women everywhere to come of out their shoe closet and celebrate a woman’s right to shoes } also a notable title of one of the episodes in the series.
Sarah Jessica Parker, the triple barrel name also known by her initials alone, injects her playful city-chic aesthetics and authentic fashion expertise into the SJP brand. As the press release states, “From flirty pumps to comfortable flats, kitten-heel mules and versatile booties, all SJP shoes are handcrafted by third- and fourth-generation Tuscans, honouring Italy’s reputation as home of the finest shoemakers in the world.”
“The brand is built upon three pillars: delivering quality, adopting colour as a neutral, and celebrating the single sole. From the name of each design to very distinct silhouettes and the signature grosgrain black-ribbon detail found on each heel, every style offers a charming story as personal to the wearer as it is to Sarah Jessica.”
All righty then.
You don’t have to wait endlessly for the Amazon package to arrive or shop just online at the eponymous website (sjpbysarahjessicaparker.com), a wide range of shoes of all shapes, sizes and stripes have arrived at Lane Crawford just in time for the fashionable new season. The collection is remarkable for its wide range of eye-catching colours, contours and couture-inspired attention to fine detail.
But that’s just stating the obvious.
SJP if available in Lane Crawford… now.
