Last December, Rolls-Royce Motor Cars Hong Kong proudly unveiled the Cullinan Series II at an exclusive launch event held in its state-of-the-art showroom. The occasion marked the arrival of a model that redefines luxury in the super-SUV segment, establishing a new benchmark in opulence and performance.
For Robb Report Hong Kong, and indeed the Robb Report family, of course, it was in fact not the first look. Days prior to the official unveiling, the Robb Report Hong Kong team, and our VIP guests, were given a sneak peek at the dream machine at the black-tie dinner following the Leaders of Luxury Summit 2024, two weeks before the official launch of the Cullinan series. As guests arrived in their gown and glory, circling the entrance of Regent Hong Kong, the latest Rolls-Royce Cullinan Series II model was lined up in all its glistening elegance and sun-kissed dazzle—as these exclusive images show. A picture-perfect first look at the truly grand vehicle, little did many know of how epic the preview was for motor enthusiasts.
Since its initial introduction in 2018, the Rolls-Royce Cullinan has captivated discerning clients worldwide, blending the marque’s iconic “Magic Carpet Ride” experience with unparalleled versatility across diverse terrains. Over the past years, it has reshaped perceptions of luxury motoring, becoming the most sought-after model in Rolls-Royce’s illustrious and legendary 120-year portfolio. The Cullinan Series II embodies a sophisticated evolution, meticulously crafted in response to insights gathered from the marque’s esteemed patrons. It incorporates advanced technology, premium materials, and bespoke options while retaining its timeless allure of being “Effortless, Everywhere.”
At the launch, Janice Lai, general manager of Rolls-Royce Motor Cars Hong Kong and Macau, noted the model’s exceptional appeal among a younger clientele, who value the thrill of self-driving. She highlighted that the Cullinan Series II stands as a modern testament to luxury, ensuring continued success with a new generation of discerning clients.
We couldn’t agree with her more—after all, at the special award presentation during the gala dinner, Lai was on stage to pick up the Super Luxury All-Terrain SUV award, on behalf of the entire team of Rolls-Royce for the incredible Rolls-Royce Cullinan Series II.
What makes the august vehicle so special begins with the first look; the exterior of the Cullinan Series II reflects an urban sensibility, featuring a striking vertical design that resonates with the illuminated skyscrapers of modern metropolises. Its front showcases clean lines and a monolithic presence, enhanced by a newly designed and illuminated Pantheon grille and 23-inch wheels, crafted from aluminium with a distinctive seven-spoke design.
Inside, the Cullinan Series II offers an expansive and innovative interior. The upper dashboard boasts a pillar-to-pillar glass-panel fascia, seamlessly blending digital and physical craftsmanship. The new Illuminated Fascia, inspired by the nightscapes of global cities, features an intricate cityscape graphic composed of 7,000 laser-etched dots.
In a nod to contemporary luxury, the interior palette embraces natural materials, including grey-stained ash and a unique bamboo-based rayon fabric known as Duality Twill. This exquisite textile reflects the brand’s commitment to bespoke craftsmanship and innovation.
The Cullinan Series II is not merely a vehicle; it is a masterclass in luxury and design, setting the standard for super-luxury SUVs worldwide.
All images shot exclusively for Robb Report Hong Kong.
