Motors
Legendary British Marque Morgan Just Unveiled Its New Flagship Sportscar
Retro styling meets modern technology.
BY Nicole Hoey  |  March 21, 2025
3 Minute Read
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Image courtesy of Morgan Motor Company

The future of Morgan Motor Company is here.

The historic British marque just unveiled its new flagship, the Supersport, on Tuesday. The launch offers a contemporary take on Morgan’s storied designs while housing a bevy of new tech to bring it into the 21st century. The newest entrance on the market is the company’s attempt to rival other daily drivers, such as the Porsche 911 Carrera.

The Supersport shows off some new exterior changes on its aluminium bodywork, such as the addition of a new shoulder line and a boot, which is the first Morgan vehicle to offer one in over a decade. The new car also offers up an interchangeable carbon-composite hard top and a folding mohair soft top, so you can transform it into a convertible whenever you please.

Besides its sleek, minimalist design, the Supersport has plenty of power under the hood, Top Gear reported. The new ride comes equipped with a B58 TwinPower Turbo inline six-cylinder engine from BNW, which has been a longtime partner of Morgan’s auto endeavours. That straight six produces 335 bph for the new car, and it’s connected to a ZP eight-speed automatic gearbox. As for torque, you can expect 369 ft lbs, along with a zero-to-62-mph time of 3.9 seconds and a 166 mph top speed.

A look at the Supersport’s interior.
Image courtesy of Morgan Motor Company

The Supersport also houses an all-new CXV aluminium platform, an upgrade on the previous-gen CX Generation Aluminium platform that increases torsional rigidity by 10 per cent. You can gain a further 10 per cent increase if you adorn that carbon-fibre hard top on your new ride. (Suspension mounting point stiffness is up 100 per cent). This new platform weighs in at about 225 pounds (102 kilograms), while the older iteration sat at nearly 214 pounds (97 kilograms). Steering got an upgrade, too: It’s now 13 per cent quicker than Morgan’s previous Plus Six model.

In the interior, that’s where you’ll see plenty of the modern tech shine. The Supersport offers a wireless charging pad, a Sennheiser audio system, and a driver’s digital display. Though Morgan’s classic retro touches still remain, with plenty of analogue gauges in the middle of the dash. The wood on the door card, meanwhile, can be done up in 11 finishes, from engineered marquetry to traditional walnut.

Morgan’s Supersport is priced from about US$110,000 (£85,000 pounds/HK$859,170), and it comes in a plethora of colour combos to tailor the ride to your liking.

The new Morgan Supersport.
Image courtesy of Morgan Motor Company

“The launch of the Morgan Supersport marks the culmination of five years of exploration, craftsmanship, and collaboration—our bold vision of 21st-century coachbuilding,” Jonathan Wells, Morgan’s chief design officer, said in a statement. “It has been a passion project for our team, an opportunity to push boundaries and define what a flagship Morgan can be.”

The Morgan Motor Company has been releasing vehicles from its headquarters in Malvern, UK, for over 110 years. One of Britain’s longest-running motor manufacturers, the company produces cars imbued with British DNA, mixing modern tech with traditional craftsmanship that’s been a part of its storied history since the beginning.

As for other Morgan launches, the car maker is actually bringing its retro-style Plus Four roadster back to the US market this month. It’s a favourite of Ralph Lauren (who owns two models), so it’ll surely fit into any car collection worth its salt—the same could be said for the new Supersport, too.

Click here to check out new images of the Supersport.

Morgan Motor Company