Genesis is going after one of auto racing’s biggest prizes.

The Korean luxury marque has just launched a new motorsports team called Genesis Magma Racing. The outfit plans to enter its first prototype racer, the GMR-001 hypercar, in the 24 Hours of Le Mans in 2026.

Genesis is following in the footsteps of other high-end marques, like Cadillac and Lamborghini, by focusing its attention on endurance racing first. The new team will be overseen by Cyril Abiteboul and intends to field two hypercars in the FIA World Endurance Championship (WEC) and IMSA (International Motorsports Association (IMSA) series, starting in 2026 and 2027 respectively. The team has already lined up two drivers for WEC races, current champion André Lotterer and Luis “Pipo” Derani, both of whom will contribute to the GMR-001 development.

“As we look to push the boundaries of our brand, motorsport allows us to bring the spirit of hyperspeed—which drives how we create and innovate—in a way that aligns perfectly with our core values: Audacious, Progressive, and Distinctly Korean,” Luc Donckerwolke, Genesis’s chief creative officer, said in a statement.

Genesis also offered up a first glimpse at the GMR-001. The all-new vehicle will compete in the Le Mans Daytona h (LMDh) category and will feature a bubble cockpit, giant fenders over each wheel, and an even bigger rear wing. Technical details about the futuristic racer are all being kept close to the chest at this point, but class rules require it to have a hybrid system and make around 670 hp. Car and Driver reports that that a turbocharged V-8 will be at the heart of the powertrain. Expect details to start filtering out as we get closer to the car’s 2026 debut.

The establishment of a motorsports team is also another sign that Genesis is serious about upping its performance credentials. Earlier this year, the marque announced a new sub-brand called Magma that will build a sportier version of the marque’s cars and SUVs. The line’s first vehicle is an over-the-top G80 variant that comes outfitted with a wide-body kit and a specially tuned powertrain that makes over 400 hp. Another special edition based on the GV60 EV is said to be on the way as well.