Ferrari is content to let the good times roll.
The storied sports car maker announced during its latest earnings call that it delivered 13,663 cars worldwide last year, setting a new record in the process. The Italian marque sees no sign of slowing down on the horizon, as it plans to launch three cars in 2024.
Last year’s delivery total beat the previous high-water mark of 13,221, set in 2022, by 442 vehicles or about three per cent. Additionally, the brand reported net revenues of €5.97 billion, or roughly HK$50 billion, which is more than a 17 per cent year-over-year increase. The brand has good reason to think this success will continue for the foreseeable future, too. It’s currently sold out of every vehicle in its model line through 2025. That means that if you order a Ferrari today, you can expect to wait until at least 2026 for delivery.
Image courtesy of Ferrari
This bullishness also helps explain why the brand will launch not one, not two, but three new cars next year, according to Motor1.com. The automaker has yet to elaborate on any of those vehicles, but it’s clear that they’re coming. But, because this is Ferrari we’re talking about, there are plenty of rumours and theories out there about what to expect.
The surest bet is a new hypercar that will act as the successor to the LaFerrari. Heavily camouflaged prototypes of the vehicle, which is reportedly codenamed the “F250,” have been spotted undergoing testing around the brand’s headquarters. There are rumours that it could be the range-topping model since the F40 that won’t feature a V-12, and that it might be powered by a hybrid-assisted, turbocharged V-6 similar to the one found in the 499P Le Mans race car. A production run of 828 units, including a convertible and high-performance XX variants, is expected.
It’s less clear what the other two models will be. One could be a replacement for the outgoing 812 Superfast. That car would likely have a turbocharged V-8, according to Motor1.com. The third member of the trio could be anything from a new Icona model to a Purosangue variant.
Of course, good sales numbers and new models aren’t all they have to celebrate in Maranello. On Thursday, the automaker’s motorsports team, Scuderia Ferrari, trumped its road car division by announcing that Formula 1’s winningest driver, Lewis Hamilton, will join as a driver in 2025.
