It’s been a buzzing season of highly anticipated private club openings and announcements. Club Batard in Pedder Building swings into high gear in the third quarter of 2024, the Whale Wine Group (an offshoot of the Whale Club) opened in Central not long ago, and now, London’s 67 Pall Mall is set to open its latest chapter in Hong Kong.
Connoisseurs who are well-versed in the fine-wine world might already be familiar with the private members’ club. Lewis Chester, Robb Report Hong Kong’s jet-setting wine critic, certainly does. “I know 67 Pall Mall well,” he noted. “Grant Ashton, the CEO, won a Golden Vines award in Florence in 2022.” And not just any old trophy, but the Liquid Icons Wine & Hospitality Entrepreneur Award. Well, this grapevine must be followed to the root.
Founded in 2015, the popularity and success of the London-born private members’ club, catering exclusively to wine lovers, led to the opening of two more chapters in Verbier and Singapore. New clubs in Beaune, Bordeaux, and Melbourne are already in the works. Now, with this new membership category, 67 Pall Mall En Primeur members can enjoy full access to the company’s global clubs, exclusive experiences, tastings, and events, and network with a passionate and sophisticated community of connoisseurs.
One of the largest private clubs devoted entirely to wine, with a library of labels in the thousands, the En Primeur membership promises to connect members and allow them to explore vinous destinations around the world. Hong Kong members who join gain priority access to the finest wine experiences in the world, the ability to explore some of the greatest wines and vintages, and the opportunity to be part of private exchanges with some of the most respected wine stalwarts in the world and participate in masterclasses by renowned experts, private dinners, and casual socials with a signature Zalto glass in hand.
Grant Ashton, the founder and CEO of 67 Pall Mall, flew into Hong Kong to address the oenophiles at The Upper House, noting that “the meeting of an incredibly rich culture” and its identity as “an iconic trading centre for millennia” cemented Hong Kong as the perfect destination for the 67 Pall Mall experience. “As we set out to build wine communities in important cities around the world, I look forward to welcoming the passionate and knowledgeable residents of Hong Kong with this new wave of membership,” he shared.
At the inaugural En Primeur gathering in the city, 67 Pall Mall will partner with The Upper House to host a series of wine events led by Richard Hemming MW, who serves as the head of wine in Asia. “At 67 Pall Mall, we embrace the glorious diversity of wine from unsung heroes to the grandest estates. Finding the next big thing in wine is a perennial obsession, and 67 Pall Mall is devoted to discovering the world’s greatest bottles.” For the launch, Hemming has compiled wines recommended by experts such as Jancis Robinson MW, Jasper Morris MW, and Jane Anson, noting that “these bottles represent insider choices from classic regions, and we’ve added some unexpected surprises from lesser-known terroirs as well.”
Jane Anson, Bordeaux connoisseur, will lead a Year of the Dragon vertical masterclass of Bordeaux wines from 2012, 2000, and 1988 to reveal three distinct stages of maturity, featuring hand-picked châteaux such as Angélus, Beychevelle, Pichon-Comtesse, and others.
En Primeur members can also personalise their wine experience with 67 at Home, a sommelier and masterclass service for get-togethers in the comfort and privacy of their own homes. Expert sommeliers will prepare and present a premium wine selection and share tasting notes and insights as members enjoy their favourite bottles with friends.
For more information and to enquire about membership, visit 67pallmall.hk.
All images courtesy of 67 Pall Mall.
