A new cultural movement is brewing—pun intended—as the Baijiu Society celebrates its official launch in Hong Kong. An enterprising collective dedicated to reimagining China’s iconic spirit, baijiu, for a modern audience while honouring its rich heritage, the Baijiu Society was founded by a diverse group of enthusiasts, representing a passionate commitment to bridging cultures through a shared love of this historic drink.

Baijiu, often regarded as China’s national spirit, has long been celebrated for its complex flavours and social significance. Its name roughly translates to “white liquor,” a distinguished distilled spirit crafted predominantly from grains, with sorghum serving as the most prevalent base. This remarkable category of spirit encompasses a wide array of styles, each exhibiting its own distinctive characteristics, flavours, and production techniques. Notably, baijiu holds the esteemed title of the most consumed liquor globally by volume, with its production significantly surpassing that of whisky and vodka combined. Here’s a fun opportunity to celebrate one of the most popular beverages in the world with a novel twist.

Craig Butler and Bobby Tse, founders of the Baijiu Society, along with a group of friends, forged friendships through shared experiences across China, and now seek to introduce this remarkable spirit to a broader audience. Baijiu Society’s vision is not to reinvent baijiu but to craft approachable interpretations that resonate with both aficionados and newcomers alike.

Baijiu Society’s collection is a testament to this vision, featuring a range of innovative blends that marry traditional techniques with contemporary craftsmanship. Each spirit is carefully crafted from a harmonious blend of barley, wheat, and sorghum, and infused with natural fruit extracts—this meticulous process results in a selection of beverages that are as versatile as they are captivating, perfect for sipping neat or featuring in cocktails.

The debut collection showcases five distinctive blends, each telling its own story while celebrating the essence of baijiu. Blend No. 01 Society, for instance, is a delightful fusion of star anise, clove, cinnamon, and essential orange oil, and particularly well-suited for the signature Baijiu & Tonic (B&T), presenting a refreshing alternative for gin enthusiasts looking to explore something with more character than the average G&T.

Blend No. 02 Life speaks to the vibrant, floral notes of natural peach, creating a sensory experience that unfolds with rounded sweetness and a smooth finish. Whether enjoyed as a chilled shot or in a creative cocktail like the Peach Passion Martini, this blend encapsulates the joy of discovery that the Baijiu Society cherishes.

For those seeking something more adventurous, Blend No. 03 Love offers an enchanting fusion of natural cherry with subtle pear and almond undertones. This blend shines in a Hong Kong Sling, where its flavours are elevated by the addition of cherry brandy and aromatic bitters, resulting in a cocktail that’s as sophisticated as it is delightful.

As the collection expands, Blend No. 04 Prosperity introduces vibrant yuzu essence, delivering a bold yet balanced spirit. Ideal for crafting a Baijiu Negroni or a refreshing Yuzu Spritz, this blend exemplifies the innovative spirit of the Baijiu Society, inviting drinkers to savour traditional flavours in new and exciting ways.

Completing the collection, Blend No. 05 Unity offers an alluring bouquet of lychee and pear, with a refined balance of medium sweetness and bold presence. The Lychee Martini, a sophisticated blend of this spirit with vodka and plum sake, is a testament to the versatility and creativity that the Baijiu Society embodies.

The launch of the Baijiu Society in the city marks a significant milestone in the appreciation of baijiu, fostering a global community united by a shared passion for this remarkable spirit. With over 70 members across China, the UK, and beyond, the Baijiu Society encourages everyone—whether long-time enthusiasts or curious newcomers—to engage in this cultural conversation and raise a glass to the rich traditions and flavours that baijiu represents. 

As the city sizzles this summer, a refreshing take on a classic cocktail just might be the cool drink we need to keep our spirits up. Again, pun intended.

All images courtesy of Baijiu Society.